“Your website should be your calling card, or your business front door.”
— James Schramko
You shouldn’t rely on social media alone for your small business. In this article, we will explain what web hosting is and why you need it, and also why a website is important for your business and brand.
FIRST, WHAT IS WEB HOSTING AND WHY DO I NEED IT?
Although people spend a significant part of their time on the internet, only a few know where their favorite websites are hosted. The existence of social media has also made it difficult because most people only know of popular platforms like Facebook, Twitter, and Instagram.
In simple words, web hosting is a space on a web server that stores the files of a website or an application. Think of it as renting a home for your website to make it accessible to everyone on the web.
How does web hosting work?
If you’re looking to establish an online presence, having your website is essential. After designing your website, you need web hosting to get the site published on the internet. This is where web hosting companies come in. They specialize in storing websites on servers, which are essentially powerful computers that hold all your websites’ files.
Website vs. Social Media: What a website can do for you that social media can’t?
Wondering why you should invest in a website as the ultimate destination of your brand? Here are some of the advantages that owning a website offers that social media doesn’t:
1. Credibility
Brands that invest in websites enjoy more credibility than those that rely on social media. Owning a website is critical to building a strong online identity and establishing trust with your audience. It’s the reason that businesses with only social media handles find it hard to get sponsors or sell ad space on their pages.
2. Total control
When you run your business from social media platforms, you are setting up your shop in someone else’s stores (without a lease), which means you must be careful to play by the rules; otherwise, your business might be gone tomorrow. But with a website, you are 100 percent in control of your business and can do whatever you think is best for you.
3. Superior marketing
With your website, you can track the traffic that flows to it, thus gaining insights into their demography and their activities on your site. You can use this in-depth analysis to develop your marketing strategy and present your brand uniquely and creatively.
4. Increased sales
The more content you create, the more visitors you will get, and this will, in turn, increase the chances of making more sales. Plus, your site visitors will be able to get all the information they need about your brands and products in one place, thus increasing the possibility of higher conversions.
Conclusion
While it’s a good idea to have a social media page for your business, owning a website can do your business a whole world of good. You don’t have to sacrifice one for the other as enjoying the best of both worlds will help your business grow and rake in more revenue. If you’re planning on publishing a website on the internet, Arcane Technology Solutions can help. Contact us today and let’s get started.
